Auckland Badminton Association Let’s talk coaching
Adam Jeffrey speaking to a group of badminton players during a coaching session
THE COACH PORTFOLIO / 01AUCKLAND BADMINTON

DEVELOPMENT & PERFORMANCE COACH

ADAM JEFFREY.

International experience.
A personal approach to your game.

Meet Adam
Former New Zealand international National men’s doubles champion BWF Level 1 coach
01 / THE STORYTHE PERSON BEHIND THE COACH

A player’s perspective.
A coach’s purpose.

Adam brings international playing experience to the everyday work of getting better.

His coaching connects technique, tactics, movement and match play, helping players build a stronger game.

STORY PLACEHOLDER

Adam’s personal journey, what brought him to coaching, and what he wants every player to take away from a session.

Explore his background
Portrait of Adam Jeffrey wearing his Auckland Badminton jacketAJ / 01
ADAM JEFFREYOff court. Same person.
EXPERIENCE THAT SHAPES THE COACH

The journey
to this court.

01

Representing
New Zealand

Thomas Cup and international BWF tournaments.

Year & story to add
02

Competing
at home

National men’s doubles champion.

Year & event photo to add
03

Bringing it
into coaching

BWF Level 1 qualification and experience across junior, development and performance programmes.

Coaching milestones to add
02 / THE APPROACHHOW ADAM THINKS ABOUT THE GAME

Every detail.
A better game.

Explore the four parts of Adam’s coaching.
Draft structure · Adam’s words to follow

01Technique
PHOTO
Technique demonstration
Media placeholder

Build the foundations.

A space for Adam to explain how he develops reliable technique and helps players understand each shot.

COPY & MEDIA PLACEHOLDER
02Movement
PHOTO
Footwork demonstration
Media placeholder

Move with purpose.

A space for Adam’s approach to footwork, positioning and moving efficiently around the court.

COPY & MEDIA PLACEHOLDER
03Tactics
PHOTO
Tactical coaching moment
Media placeholder

See the game differently.

A space for Adam’s perspective on doubles partnerships, decision-making and building a rally.

COPY & MEDIA PLACEHOLDER
04Match play
PHOTO
Match-play footage
Media placeholder

Bring it to the game.

A space to show how Adam brings technique, movement and tactics together in match situations.

COPY & MEDIA PLACEHOLDER
03 / ON COURTTHE WORK. THE PEOPLE. THE MOMENTS.

In his element.

A closer look at Adam’s coaching
and life around the court.

02
Competition photograph
Media placeholder
03
A coaching detail
Media placeholder
04
A moment of progress
Media placeholder
A growing collection.Three spaces reserved for new material.
04 / WORK WITH ADAMFIND YOUR WAY FORWARD

Your game.
Your next step.

Space to explain who Adam works with,
how sessions run, and what to expect.

SESSION DETAILS TO CONFIRM
01Who Adam coaches

Player ages, experience levels and goals will be confirmed here, so visitors can see whether Adam is the right fit.

CONTENT PLACEHOLDER
02Session options

Confirmed individual, shared or group coaching options will sit here, with the details players need before enquiring.

CONTENT PLACEHOLDER
03Your first session

Adam’s process for understanding a player’s goals, assessing their game and planning the next steps.

CONTENT PLACEHOLDER
05 / PLAYER EXPERIENCESPROGRESS, IN THEIR WORDS
TESTIMONIAL PLACEHOLDER

A player’s story
belongs here.

A genuine player or parent experience, with their name and a little context about their coaching journey.

Player or parent name · Relationship to Adam
01 / —
06 / YOUR NEXT STEPAUCKLAND BADMINTON

LET’S GET YOU ON COURT

Better starts
with a conversation.

Tell us about your game,
your goals and when you’d like to train.

Enquire about Adam rebecca@aklbadminton.com
PORTFOLIO IN PROGRESSMore stories, photographs and player experiences to come.

On court with Adam

Adam speaking with a group of badminton players during a coaching session.

Adam Jeffrey speaking with players during a coaching session